Last Arctic Frontier – Development of cycling and canoeing tourism in Eastern Lapland 2024-2026

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Pyöräilyä kesällä

Eastern Lapland (Kemijärvi, Pelkosenniemi, Posio, Salla and Savukoski) is a region of approximately 15,000 inhabitants located in Finnish Lapland. Daily electric train connection from Helsinki to Kemijärvi, nearby locations of Rovaniemi and Kuusamo airports, and the road network provide vital connections from the Helsinki metropolitan area.  The region has three tourist destinations (Pyhätunturi, Suomu and Salla) and five national parks (Pyhä-Luosto, UKK-puisto, Riisitunturi, Salla and Oulanka). In addition, the wilderness tourism destinations of Salla (Tuntsa) and Savukoski (Tulppio, Kairijoki) are located in the area. Metsähallitus is an important partner in the development of nature services and tourism.

Tourism is one of the most important industries in the region. Cycling tourism and canoeing tourism are emerging industries in the region, creating possibilities for developing year-round tourism. Cooperation between Eastern Lapland municipalities is needed to provide these tourist groups long-term transitions. The project increases the attractiveness of the area by productising the long distance routes for different sub-groups of cyclists and canoers.

Eastern Lapland offers a wide range of opportunities for both cycling and canoeing. The aim of the project is to map routes, produce electronic route descriptions and productise and market them. The project will also promote awareness of these routes. High-quality routes and rest areas are a basic requirement for increasing tourism. The shared use of routes and rest areas promotes sustainable tourism, and longer, well-maintained routes encourage people to stay longer in the area.

The aim of the project is to increase the business and expansion opportunities of tourism among entrepreneurs. To achieve this goal, the project will increase the awareness and attractiveness of Eastern Lapland’s diverse cycling and canoeing routes. The attractiveness is increased by highlighting local cultural and natural sites. The project will increase cooperation and awareness of responsible tourism between cycling and canoeing tourism companies in the region.

The project also aims to increase the number of tourists in the area and their stay in the area. This will provide entrepreneurs in the region with more livelihoods and employment opportunities and strengthen the regional economy of the entire region.

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Rahoittajat:

Co-funded by the EU

Yhteystiedot:

Project Manager

Tapio Hartikainen

+358 40664 5579

 

Hankeaika : 01/04/2024 – 28/02/2026

Budjetti: 347 516 €

Hanketuotokset

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